12/1/2016 4:02:22 PM
Facebook joins the recruitment arena
Listing job vacancies on Facebook is nothing new - whether as a social post or using a third-party app to add job listings to your company page.
But those third-party apps could soon be a thing of the past, as page owners have begun to see a new Jobs tab in their administrator panel, with the option to create new vacancy listings directly from their company page settings.
How it works
A basic job listing is free on your own company page, and there's a wizard to write the job description and vacancy details so everything will be displayed correctly on the page.
It's also free to receive applications for the role, which will come through to the page administrators as Facebook messages, the same as any other direct feedback from your page would do.
But there is also a 'freemium' aspect to the service, with the option to pay to 'boost' the job post by placing it as an advertisement elsewhere on Facebook as well.
In essence this creates a fairly flexible two-tier service, combining free listings on your own company page with paid appearances in Facebook ad positions, hopefully tailored to a relevant audience.
How does it compare?
All of this raises the question of LinkedIn, which has historically cornered the market on social job listings, whereas platforms like Facebook and Twitter have only really allowed vacancies to be advertised as standard posts or messages, rather than as purpose-built advertisements.
It's also not yet clear how well Facebook Jobs will work alongside any real-world recruitment services or agencies you use, as there's no initial integration of recruiter databases or any option to have applications from candidates redirected to your recruitment agency either.
But it does mean that people who find your job via Facebook can also apply for it directly on the social network, removing one of the potential reasons why they might not complete their application.
The ease with which an application can be sent might also encourage more people to put themselves forward for roles in minutes that might traditionally take them hours to craft a cover letter for.
The new feature is still very much in its infancy, and most company page moderators have yet to even see it appear in their sidebar as it rolls out across the network.
It seems likely that once it is fully rolled out, Facebook Jobs will naturally lend itself more to informal job applications - roles with more general suitability where an application can be made very quickly, with no immediate need to prove past experience or qualifications.
This compares with the more structured nature of LinkedIn, which is built around comprehensive career histories, endorsements and recommendations, and as such can be used to find candidates with very specific and proven skill sets.
Facebook Jobs is probably more likely to produce larger numbers of applicants with less qualification or verification for the role - compared with LinkedIn or a real-world recruitment agency, both of which work hard to ensure every applicant who is put forward for interview has already been confirmed as well suited to the job.